The City of Garden Grove struck gold at the Orange County Association of California Cities third annual Golden Hub of Innovation Awards, held at the Discovery Science Center in Santa Ana, CA. The city was recognized for its Grove District – Anaheim Resort re-branding and marketing partnership.
In August 2013, the City of Garden Grove implemented an official re-naming and re-branding of the city’s most recognized tourist area along Harbor Boulevard. The award is the result of a collaboration between the City of Garden Grove, Anaheim Orange County Visitors and Convention Bureau (AOCVCB), and the Garden Grove Tourism and Promotion Corporation (GGTPC) to promote and market the Grove District – Anaheim Resort area as a major tourist destination.
Collectively, the area attracts over 42 million visitors a year, serving a significant portion of visitors to Disneyland, Disney’s California Adventure, and the Anaheim Convention Center. As part of the re-branding and marketing project, the City and the GGTPC will be adding new bus shelters and benches, medians, signs, pole banners and other street furniture similar to the Anaheim Resort’s. A new logo, website, street banners, and promotional materials are already in use.
The Golden Hub of Innovation Award is designed to acknowledge the tremendous innovation happening in Orange County’s local government community. The award was presented on June 26.
“This innovative re-branding and marketing partnership between the City, GGTPC and AOCVCB has resulted in a significant increase in tourism to the resort area and a corresponding increase in hotel occupancy rates and tax revenues,” says Senior Project Manager, Greg Blodgett. “The additional revenue generated supports all city functions and services, including Fire and Police.”